I'm going to be really up front here- I'm no expert, but I have sold a fair amount of jewelry so I'll share my process of what I am doing, and of course it is still a work in progress.
But after much hard thinking, I decided it would be better to focus in on one area and really develop it, that ended up being the jewelry designs. I noticed, whether making jewelry or working in other mediums of mixed media, I always gravitated toward the same color palettes.
Here are some examples in my artwork:
The next thing for me to consider was the packaging . I wanted to keep it consistent with the brand- something that felt natural and organic.
Display Labels for Jewelry
I found craft paper card stock at Micheal's Craft Store, which I think works wonderfully. Using Microsoft Word. I created a few different sized display cards for longer earrings, shorter earrings and some necklaces. This took a lot of trial and error to get the template right so I wouldn't waste a lot of paper. (Just a tip: if you are making your own, remove the margins from the page layout)
I wanted to keep it simple, so it just has the business name at the top and my name and etsy shop at the bottom. Here is what I have right now that I'm using:
For the earring I poke holes in the card with a large safety pin, but plan to make one of these gizmos:
Both ends of the envelope can be used, just seal the flap side before attaching.
Here is an example:
Using the template for large shipping labels, I made a display label using Microsoft Publisher. I use these on the jewelry boxes and bags. Here is what that looks like:
I use craft box jewelry boxes because it fits in with my natural and earthy style. I purchase them from Paper Mart. After looking around quite a bit, I found they had the best prices. Also, they have anything you might need for packaging and shipping.
I am also starting to make some small jewelry pouches. I saw them at Jewelry Making Journal, Rena Klingenburg gives a tutorial on how to make them. I have modified it just a bit, since I was having trouble getting them to close properly. I use the no sew bonding tape to iron the sides shut. I'm not going to show how to make this, check out Rena, she does this very well. I lay an "Enjoy Your Jewelry" tag on top so I am givnig my brand information when opening the package.
Here is what my box looks when ready to mail.
At art shows I also place my identification on the bags I put purchases in. I use craft bags with my label on them, which are on back order right now at Paper Mart.
I also do it another way with brown lunch bags. My label goes on the front, the top is creased over and hole punched on both sides, a double strand of twine is threaded through and a knot tied at the end. I then slip the string through the back and it creates a carrying handle.